BEAUTY IS POWER

OUR MISSION

BEAUTY IS POWER

ABOUT US

BEAUTY RUSH, focusing on building the oral anti-aging brand from New Zealand for women nationwide, is derived from Haute Couture in France. Now, partnering with the top global research team, we provide professional, all-in-one oral anti-aging solutions for women. Upholding the product philosophy of scientific innovations and personalized beauty, we develop high-quality oral anti-aging products without side effects. Continuously broadening worldview and global perspective, we adhere to the brand proposition “BEAUTY is Power, and BEAUTY can never be defined," showcasing the dual power of women’s unique beauty and health.

Brand Vision

To provide professional and comprehensive solutions for women nationwide

BEAUTY RUSH focuses on women’s needs and voices, and continuously develops and innovates to provide them with comprehensive, efficient and professional oral anti-aging products and services.
To provide professional and comprehensive solutions for women nationwide
To create outstanding beauty for women worldwide

About BEAUTY RUSH

Inception

Inception

Expanding global reach and entering the Chinese market in 2017
Established the China strategic headquarters, launching it as the hub for global expansion.
Triumph

Triumph

Ariane and Philippe Prette were key manufacturers in gold, diamonds, and other precious stones for acclaimed jewelers around the world.
Flourish

Flourish

Launched BEAUTY RUSH Inner Beauty in 2023

Invited to the 19th Hurun Best of the Best.
Advancement

Advancement

Over 10 million bottles of Cell+Beauty sold – a peak as towering as 124 Mount Qomolangma.

Invited as an official partner of the Cannes Film Festival and the Italian National Film Awards.
Perpetuity

Perpetuity

Returned to New Zealand for our second origin journey, tracing the source of the ingredients.

Charity trip to Yushu, Qinghai，giving back to nature and community.
OUR MISSION

OUR MISSION

TO EMPOWER WOMEN AROUND THE WORLD
TO ACHIEVE EXCEPTIONAL BEAUTY
Learn more

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Globalisation Strategy

BEAUTY RUSH is committed to global development, continuously driving international collaboration and innovation.

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Serving global women

Bring out the inner BEAUTY in all women.